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Lease Executive
Mally Seduku

Highlighting

Property Potential

and

Broker Opportunities

The Space Showcase concept was developed to serve a dual purpose: to highlight the unique potential of each property and to underscore the opportunity for brokers to secure their place in the REACH program’s next exciting destination. These events aren’t just about showing available spaces; they’re about showcasing the tangible benefits of leasing these spaces, including the chance for brokers to earn their spot in the coveted REACH winners group.

Incorporating Redefine & REACH Branding:

Each Space Showcase seamlessly integrates both Redefine and REACH branding elements, keeping these crucial brands front and center throughout the event. This approach is strategic, ensuring that brokers are continually reminded of the rewards that come with success—both in terms of leasing properties and in earning a spot in the next REACH adventure.

Consistent Branded Elements

To maintain a cohesive and impactful brand presence across all Space Showcases, the following branded elements will be featured:

Redefine Reach Brand.png

1

On-Site Impact

​​​​Redefine and REACH Signage: Strategically placed to ensure the REACH program remains a visible and motivating force throughout the event.

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Redefine Pull Up Banners

REACH Corex Signage

2

Branding that Sticks

Logo Decals on Glassware:

Reflecting the prestige associated with Redefine Properties in every detail.

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Vinyl Sandblasted Logo Decals

for Windows:

A subtle branding element that keeps the focus on Redefine without overwhelming the space.

3

Framed for Success

Inflatable Selfie Photo Frame:

A fun, interactive element that encourages brokers to capture and share their experiences, reinforcing both the event’s impact and the REACH program’s allure.

Needles

Moroccan Inspirations:

A Subtle Thread Through Every Space Showcase

As part of the overarching design for this year’s Space Showcase events, a subtle Moroccan theme will be woven into each event. This approach serves as a consistent, understated reminder of the upcoming REACH destination—Morocco—keeping it alive in the minds of brokers.
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