ah-mazing coach, with SO much to offer!
Passionate and purpose-driven. You bring electric energy and a lifetime of experience to the table. This is what you’re great at and, you would love to make a living doing it. But, when it comes to turning all that passion and purpose into a business that's attracting clients, you're on a very slow road to nowhere.
Why? Where the HECK are the clients?
Did you miss the party? 💃🏼 The one where endless throngs of your ideal clients stream in, all dressed up and raring to go!
“Oh, right…” you exclaim, rushing to the social media playground to post some big bold ‘Open For Business’ signs because the internet, and probably just about anyone you've spoken to, is telling you to "put yourself out there", "create a Facebook tribe", "build an Instagram following", "market the bejeezus out of yourself". "Engage!" "Market!" "Post!" "Network!"
*cue a full choir of crickets and some early signs of burnout*
It almost makes you want to scream doesn't it? As the days pass, your excitement fades. As the weeks pass, your shitty self-talk starts to replace your enthusiasm. You scour the internet for weeks on end trying to gather enough insights, tips, tools and techniques to help you figure out what your next steps should be. But now you're in a complete state of analysis-paralysis.
Trust me, we’ve all been there in some form or another. 🤦🏼♀️
Here's the thing that nobody is telling you
Selling life coaching is hard A.F.
Why? Because most people out there don't really 'get' what life coaching is and also because most life-coaches haven't figured out what exactly their message or service is, never mind how to go about getting it sold. So it's no surprise that you're finding it difficult to get people to open their hearts and wallets to you.
Having an amazing Instagram or Facebook page full of inspirational pearls will not result in sales if you have not clarified your message and your niche, created your irresistible personal brand and offer, and systematically set your business up to reach that niche and deliver that messaging effectively and consistently in a way that results in conversion and sales.
If you want a business that makes serious money, it's time to get serious about making your business
Jay is the epitome of a coach’s coach!
As a coach and professional educator myself, I know there is a tricky balance between hand holding clients and kicking them in the pants - and Jay has mastered that art.
Her demeanor oozes professionalism and expertise in the most comfortable, drink coffee with me, approachable sort of way. She does not employ any of the “look at me” bro-marketing tactics which we are all so tired of hearing about.
Maggie L, MD MPH | NonDiet Physician + HAES Educator + Speaker