ABOUT 

Me

My first business failed. Spectacularly.

That sucked.

 

So I made sure it didn't happen again.

I built the business of my dreams and a couple others along the way.

Two decades later, I teach coaches how to do the same.

Simplifying the business building process is my superpower.
Helping coaches build a business they love faster, and with ease, is my mission. 

Before we dive into my story...

Let's rewind for a minute

You’re here because you’re ah-mazing. 

 

You are. 

 

If you weren’t an ah-mazing coach trying to do BIG things in the world, you’d be busy watching tik-tok dance videos or binge watching all 15 seasons of Greys Anatomy on Netflix - (don’t get me wrong, I do occasionally love those)… but you’re not. You’re HERE.

 

And whether you've been trying to kickstart your coaching business for a day or a decade (or maybe even longer) — I am GLAD. 

 

Because now that we’ve found each other, I won’t let you off the hook.

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Neon Heart Image by Yana Nikulina

You're on a mission

To make a meaningful impact in the lives of those you serve.

 

To Inspire. To help. To heal. 

To make the world a better place.

To also make some money doing it.

I get you.

In many ways, I am you.

The only difference between me + you?

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Well, I’ve already built a super successful design + event agency (and I've built and sold 2 more companies along the way). 

I’ve already put myself “out there” to do it all again, online. 

Can you imagine putting the brakes on a thriving mentoring business to answer an inexplicable but compelling 'calling' to serve a completely new niche and build a successful coaching business starting from scratch - from absolute zero?

Yup, I did that too. ​

So I can tell you what you already know: it’s NOT easy to do it alone.

As a matter of fact, it’s a special kind of hard.

Which is why you’re here reading this. 


You're hoping I'm going to smile and offer you 'the secret', the magic-pill, the silver-business-building-bullet. 

But, here's the thing

(because, you know, there's always a thing)


Building a thriving coaching business is a whole lot harder than anyone warned us about.  

There's a whole lotta shiz nobody tells you about - like the fact that marketing and social media is NOT the starting point. #GoFigure

There are a lot of moving parts and so many missing pieces. 

That's not going to deter you though.  

You're ready to roll up your sleeves, get the guidance and support you need and get this business built. 

Because that’s what ah-mazing coaches on a mission DO.

You've got the

EXPERTISE

I'VE GOT THE STRATEGY

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I'll be honest with you...

The journey wasn't an easy one for me either

I was creative kid with big ideas and big dreams, raised in working class family with no entrepreneurs in sight.  Just a very, very long line of, mostly disgruntled, employees. 

My father (a banker) told me I had 3 choices for furthering my education. 

"You can study Finance" 

"Finance" 

"Or, if you're feeling particularly creative, you can study FINANCE"

So off I went to university to get my first business degree in... you guessed it... finance. 

But I knew for sure I didn't want a job in finance.

I knew I was born to be an entrepreneur, but... 

Passion and hard work weren't enough.

I started my first business back in 1996.  But despite working sixteen to eighteen hours a day six days a week, for nearly two years it failed. Spectacularly. I lacked strategy and guidance and it cost me big time.  I was left financially devastated and emotionally depleted. It was one of the lowest points in my life but I learnt some incredibly valuable lessons. ​

​Armed with all these lessons, a business mentor and an entrepreneurial heart that was still beating, I ventured on to launch, and scale, three successful businesses, two of which I sold.

The third, a Design & Event Agency, grew from a, side hustle into the sustainable seven-figure business I still love and run today.

 

It's a business that has evolved over the years.  I scaled it up to respond to massive opportunities.  I scaled it down to respond to challenges like the global economic recession of 2008. 

There was a time when I ran a business model that included working fourteen hours a day, seven days a week, expanding office space, warehousing, vehicles and staff.

But as my life evolved and expanded to include motherhood and relocating across country, I was able to adapt my business to fit my new lifestyle needs and my newly defined version of success - Freedom.  

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My newly defined version of success - Freedom. 


The freedom spend quality time, being present with my friends and family.  The freedom to walk my dogs for 2 hours a day.   The freedom to travel on a whim. 

 

The freedom to work only four days a week, three weeks a month, nine months a year was a HUGE game changer and I have never been happier.  To be fair (and in the spirit of transparency),  my laptop goes with me on vacation - but working a couple hours on a beach with a delicious cocktail in hand still qualifies as a vacay right?! 🍸😉

I believe in entrepreneurship. 

... and helping entrepreneurs avoid riding the struggle bus!

Over the past 14 years, I've had the honor of mentoring and coaching innovative start-up entrepreneurs and coaches to navigate the inevitable pitfalls of this early stage of business to build the foundations of a sustainable, manageable business they love.  And after working with me, many of my clients have completely transformed their businesses from going nowhere slowly to too-legit-to-quit. 

Call me crazy, BUT I heart life coaches

I believe life coaches have the power to heal the world so... 

I'm on a Mission!

to help YOU turn your superpowers into a thriving, sustainable, manageable, client attracting and revenue generating business. 

Let's do this together!

Jay xo
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Enough about me though...

Let's do Coffee

Grab a date in my calendar and Zoom on over so we can talk all about where you're at in YOUR business

Image by Nathan Dumlao