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Are you ready to stop imagining having a client-attracting, revenue generating coaching business and start creating it? 

Faster and with more ease
EVEN if you're starting from scratch?

Like I mean are you REALLY ready to:

Stop drowning in the sea of free webinars and workshops that leave you more confused about where the heck you're meant to start?

Stop using slow-growth organic strategies to build your list and instead, rapidly fill your list with hundreds (if not thousands) of your ideal clients in just a few weeks?

Stop the insanity of crazy complex launches to cold audiences that result in too few show ups to amount to any sign ups, and instead, finally sell your irresistible offer easily to a hot audience who are ready to buy​?

Stop creating buckets of content that takes up all your time but almost never translates into paying clients, and start focusing on revenue generating activities instead?

Get off the dang struggle bus, and into the fast lane so you can finally start creating all that impact, income and independence!

(Isn't that the reason you started this business in the first place?)

Yes? Awesome, because I'm ready to show you exactly how to get this business party started...

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The truth is...

There is no "secret" to building a successful online coaching business. 

But there is...

A proven, step-by-step roadmap that makes sure you're systematically taking care of business by... 


Establishing a clearly defined market, messaging and signature offer.


Turning tire-kickers into pre-qualified, highly motivated prospective coaching clients.


Converting potential clients into paying, high-ticket clients eager to work with you.

How do I know this works?

Because it's exactly how I kickstarted my own business when I realised all those slow-growth strategies had me going nowhere slowly - I wanted a business that was too legit-to-quit.

I've been building businesses from scratch since 1996. 


My first business was a spectacular failure. That sucked! 

It left me emotionally depleted and financially devastated. It also left me determined to make sure that would never happen again. 

I went on to build three more successful 7-figure businesses, two of which I have since sold. 

The third, my design and event agency of 20 years, grew from side hustle to a multiple 7-figure business in 5 short years. 

My love of entrepreneurship and passion for new entrepreneurs led me to mentoring innovative start-up entrepreneurs 14 years ago. What started as a passion project, became a fully fledged business in just a few short years.  

On the 3rd of January 2020, after a particularly deep meditation, I woke up in the early hours of the morning with an inexplicable, but compelling 'calling' to shift the focus of my mentorship and coaching practice to immediately start working with coaches, something I had never considered.  

Without questioning it, I dove deep into market research.


I interviewed more than 700 new and struggling coaches.

What I learned shocked my socks off! 😲

If you've been trying to build your online coaching business for more than a minute, I'm willing to bet that you might recognise yourself in some of what the research uncovered.

The coaches I interviewed admitted:


😖 Spend ridiculous amounts of time creating content - writing blogs, creating podcasts and YouTube channels

😖 Try to sell hours of coaching (spoiler alert - coaching is a super tough sell - ESPECIALLY by the hour)

😖 Spend hours and hours a day lurking around Facebook groups trying to find paying clients

😖 Spend hours every week creating posts, stories and reels that are simply not translating into business

😖 Waste money buying courses that teach them just one small piece of the business-building pie at a time

😖 Are disappointed the freebie on their website isn't the list-building magic genie the experts said it would be

😖 Are disheartened that a year (or more - mostly more) down the line, they STILL don't have enough clients to make their business sustainable... or enough people to "launch" or make offers to


😖 And as for "launching". What fresh living hell is that and why did nobody warn you?!?! 😖🤯

I'm prettttttty sure that you've started to realise (or you will soon) that doing all.the.things I just described, hasn't translated into business, or if you have gotten some business out of it, it's certainly not enough business to make it worth all that time and effort. Amiright?

So I'll ask again... Are you ready?

To finally start creating impact, income and independence by coaching paying clients?

I have a sneaking suspicion, especially if you have read this far, that you too would like a business that you LOVE and that is PROFITABLE.

A business that lets you serve more of your ideal clients. 

But lets you actually work less, and heck, even earn more

All at the same time. 

And I am pretty sure you don't want to have to spend the next 5+ years figuring it all out yourself to get there. 

I mean this is WHY we start our own businesses, right?

To be able to live life on your terms. 

And whether that's having the time and energy to be fully present for your kids, help take care of your ageing parents, to be able to travel the world and have amazing adventures, or just to earn an extra 4 or 5 figures on the side... 

You deserve to have the kind of business that gives you the life you want, and you deserve to have it NOW!

And if you are a coach or a healer...


If you help people with anything from losing weight, finding a more fulfilling career, creating confidence, life after divorce, finding love, speaking on stage, creating health, building wealth... or anything in between...

If you have a passion or expertise that helps people...

And you want a way to share it in a profitable way...

Even if you have zero list and no idea how to do any of it! 

Then you're in the right place!

I'm here to tell you that 6 months from now you can have a business that is fired-up and raring to go! 

And I have created the step-by-step plan to show you how to do it!


Before you start to say... 
"Yeah but Jay, that won't work for me..."

Let me stop you right there my friend ✋

You see, I know this process works.. and not just for me, (it's the exact same process I used to launch, and still use in my own coaching business) but because this is what I have been teaching my students and clients... 

I have helped clients to:

👉 Grow their email lists by thousands!

👉 Create, launch and sell profitable signature programs.

👉 Turn those programs into even more profitable and totally automated online funnels.

In fact, I have been helping clients add 5, 6 and even 7 figures to their businesses for 14+ years.


It's worked for me, it's working for others, and it will work for you too, Coach. 

The fastest and easiest way to get your coaching business client-attracting and revenue-generating.

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Ready to add your first, or next, 4 or 5 figures to your business?

You're in the right place!

Introducing the simple, step-by-step, start-to-finish plan to build your business foundations, build your list, launch your business and make sales, FASTER & EASIER, even if you're starting from scratch!

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is a Fast-Paced 6-Month, Done-With-You 
Group Coaching + Implementation Program That Takes You From Starting Out To Making Sales

What's Included

Step 1: The Startup Pod 

These are, without exception, THE critical first foundational pieces you MUST have in place in order to effectively market and successfully launch your offers.



During the foundational phase of List+Launch you will be in a small pod of between 2 to 6 coaches only, to ensure that you don't get lost in a crowd and that you get the attention, accountability, feedback and support you need for every critical step. 

Module 1

Slay In Your Lane

Nail your profitable, client attracting nano niche, the ideal client avatar you're obsessed with, mastering your market with research.

Module 2

Your Signature Touch

A-Z blueprint for creating your unique high-ticket, results-getting signature coaching program and beta launching.

Module 3

Simply Irresistible 

The high-ticket, "heck yes" irresistible offer creation blueprint makes working with you a no-brainer decision for your ideal clients.  

Module 4

Sell with Ease

Learn the art of having high-converting sales conversations with anyone, virtually anywhere. 

Step 2: The Launchpad

With the foundational pieces in place (Modules 1-4), it's time to implement a repeatable, predictable sales strategy so that you can get this business party started, and keep it going and growing. In other words, it's time to make some money!



The Launchpad is where you graduate to AFTER you've completed the foundational phase. 

Here you will be amongst coaches in varying phases of launching.

In addition to the weekly coaching support, you will have immediate access to ALL 5-Day Live trainings and resources so that you can move as slowly or as quickly as your schedule allows.

Module 5

The Launchpad

The 5-Day Live is how you make multiple sales, repeatedly and predictably whether you're selling 1:1 or group coaching. #clientattractionparty

The launchpad gives you EVERYTHING you need to design, build and incorporate this marketing, visibility, expertise building, list building, client-attraction and revenue-generating asset into your business.


👉 6 Months of Coaching and Training with unrestricted access to me.

👉 Unbeatable feedback, accountability and support every step of the way.

👉 Plus ALL the plug-and-play templates, scripts and swipe files you need for just about anything you can think of in your business. 

LIST+LAUNCH is NOT just one more piece of the business building puzzle.


This is the ONLY plan you need to build your list fast, generate quality leads and convert those leads into paying clients even if you're starting from scratch! 

I created LIST+LAUNCH to guide you, step-by-step, from where you are right now, to:

 💥 Creating and launching your own profitable signature program


💥 Adding 1000s of your ideal clients to your email list


💥 Earning 1000s of dollars in coaching revenue

All in simple, do-able, bite-sized steps which we will take together!

Did Someone Say Bonuses?!?!

You bet I did!
Fast Action Bonus

📌 Goes away on Tuesday at 11:59pm Pacific 📌

Six BONUS Months Of Support 

In The Launchpad 

So that you're fully supported as you continue to master
the 5-Day Live launch strategy

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Value: $3500USD

Pay In Full Bonus


Your Summit Simplified

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The Comprehensive Summit Creation & Hosting Program for Coaches

What's Included:



Your Summit Simplified Project Plan so that you know exactly what needs to be done and you're able to track your progress.

Your Summit Simplified Project Plan Schedule so that you know exactly when everything needs to be done.

Your Summit Simplified Funnel - the entire summit website and email sequence funnels.


Your Summit Simplified Speaker System so that you have everything you need to pitch, track and manage your speakers to ensure they honor their summit promotional commitments as well as ensuring their experience of working with you is professional and mutually beneficial. 

Your Summit Simplified Promotional Calendar to maximise the summit's list building potential.

 ALL the Your Summit Simplified plug-and-play templates, scripts and swipe files you need.

Value: $2997USD

... there's more!

But wait! 

Work Smarter, Not harder with The Ultimate Startup Coach's Business Bundle

Are you overwhelmed by the demands of running a coaching business?  The Startup Coach's Business Bundle is here to help!  With a collection of checklists, templates, and workflows, this bonus will equip you with the tools you need to onboard new clients seamlessly and optimize your operations, so you can focus on what really matters - your clients.   Say goodbye to the chaos and overwhelm, and hello to more time and profits.  Get your hands on this bundle today!

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Value $350

Unlock The Power of Social Proof with The Coach's Testimonial Toolkit

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Are you struggling to build credibility and trust with potential clients? Look no further than The Coach's Testimonial Toolkit! This bonus will teach you the strategy and system to source and use testimonials effectively, making it easier than ever to showcase your value and attract more clients. Don't miss out on this chance to turn your coaching business into a marketing goldmine!

Value $250

The High-Ticket Coach's Guide to Killer Sales Pages

Want to create a sales page that converts like crazy?  The High-Ticket Coach Sales Page Bundle has got you covered!  With copy and page templates that cater to all three types of buyers, this bonus removes the guesswork and will help you craft a message that resonates with your ideal clients and drives sales.  Stop overthinking and start selling confidently with this must-have bundle for high-ticket coaches.

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Value $350

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The Client-Winning Website Bundle for Coaches

Ready to create a website that showcases your coaching expertise, connects with your ideal clients, and drives conversions?  The Ultimate Coaching Website Bundle is the answer!  This bonus includes copy templates for your Home, About, Services, Contact, and Discovery Call Booking pages, along with SEO and other resource guides to help you write powerful copy and integrate social proof.  Plus, you'll receive resources to guide you through creating a brand that captures the essence of your business.  Say goodbye to website overwhelm and hello to a website that wins clients and grows your business!

Value $1250

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The Coach's Launch Vault for Wildly Successful Launches

Want to make a splash with your coaching business launch and make more money?  The Coach's Launch Vault is the answer to all your launch prayers.  This bonus includes a complete step-by-step, plug-and-play project plan for launches that result in cash infusions and new clients.  You'll receive every email swipe file and social media template to help you make sales from warm-up to cart close. 
Say goodbye to crickets and hello to a successful launch - The Coach's Launch Vault is your trusty bug spray!

Value $750

That's a juicy $9440 worth of bonuses up for grabs 🤩

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From struggling to make $3200 in one year to making $29,995 in less than six months

"The ONLY thing I wish I'd done differently in my business is find Jay sooner!

I'm no longer a slave to my business. I work less, earn more and my business fits my lifestyle." 

Andrea Hipps - Divorce Coach

This is the plan + all the support you need to completely change your business in the next 12 months!


It's all yours for just


A single payment


Get started for just


+ 2 additional monthly payments


Get started for just


+ 4 additional monthly payments
So, in the words of Gwen Stefani...

What are you waiting for?

Stop wasting time Coach! 

If you want a business that makes serious money,
then it's time you get serious about making a business! 

Tick Tock!

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