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  • Writer's pictureJay Manning

From Idea to Reality: Why This is the Best Time to Start Your Online Coaching Business

Hey Coach! Are you oh-so-tired of working for someone else and dreaming of being your own boss? Do you have a passion for helping others and want to make a real difference in the world?

Well, I have some good news for you! Now is the perfect time to turn your coaching idea into a reality and start your own business - a business you love and that supports you!

I know what you're thinking: "But I don't know anything about running a business Jay!" Don't worry; you're not alone.

Many aspiring coaches struggle with the idea of starting their own business, especially if they don't have a lot of business experience. But the truth is that anyone can start and run a successful coaching business with the right mindset, tools, and resources.

In this blog post, we're going to explore:

  1. Why now is the best time to start your coaching business,

  2. The benefits of starting an online coaching business,

  3. And the five foundational most-important-can't-be-skipped steps you must take first to turn your coaching idea into a thriving business.

So, whether you're a seasoned coach starting an online business for the first time, or a new coach with a great idea, you've come to the right place.

Let's dive in!

Increased demand for coaching services

In recent years, the demand for coaching has increased significantly and globally. People from all walks of life and around the world are seeking out coaches to help them achieve their goals, overcome challenges, and live their best lives.

In fact, according to a study by the International Coaching Federation, the coaching industry is worth over $2 billion per year and is growing at a rate of 6% per year - That's great news!

So, why the sudden increase in demand for coaching services?

Well, there are a few factors at play.

Firstly, social media has made it easier than ever for people to learn about and connect with coaches and for coaches to connect with and build relationships with potential clients.

Secondly, in this rapidly evolving world, increased pressure to perform at work and in life has led many people to seek out coaches to help them manage stress and achieve their goals.

And finally, the chaos, stress, and uncertainty this planet is left to cope with in the wake of the COVID-19 pandemic has effectually made coaches the next wave of essential services in the world - responding to the urgent need for emotional support and guidance,

As a result of this increased demand, sure, the coaching industry has become a great deal more competitive. But it's also become more lucrative.

With the right skills, business knowledge, and marketing strategies, it is possible to build a thriving coaching business that makes a meaningful impact in the lives of others while making good, no, make that great, money.

So, if you've been thinking about starting a coaching business, now is the perfect time to do it because the demand for coaching is only going to continue to grow.

Benefits of starting your online coaching business

In recent years, starting an online coaching business has become an increasingly popular and lucrative option for coaches, and for a good reason! There are a ton of great benefits to launching an online coaching business, both professionally and personally.

Here are just a few of the key benefits:

Flexibility and Freedom

One of the biggest advantages of starting an online coaching business is the freedom and flexibility it provides. You can work from anywhere in the world (not just at home), set your own schedule, have the freedom to create your own unique coaching style and design your business to fit your lifestyle and personal preferences. This level of flexibility allows you to enjoy more work-life balance and prioritize your own well-being and personal goals.

Reach and Impact

By offering your coaching services online, you have the ability to reach a global audience and connect with clients from all over the world. This not only expands your potential client base but also allows you to make a greater impact and help more people. With the right messaging, a super sexy offer, and the right marketing and sales strategies, you can attract clients who are aligned with your coaching approach and truly make a difference in their lives, helping them achieve their goals, overcome challenges, and reach their full potential.

Lower Startup and Overhead Costs

Starting an online coaching business is also more cost-effective than launching a traditional brick-n-mortar coaching practice. You don't need to rent a physical office space, purchase expensive equipment, or hire additional staff. This allows you to invest more of your resources in business education, marketing, and client acquisition.

Scalability and Growth Potential

As an online coach, you have the ability to scale and grow your business much more easily than traditional coaches. You can leverage technology and automation tools to streamline your business operations, deliver your coaching services more efficiently, and serve more clients simultaneously. This not only allows you to increase your revenue but also make a bigger impact in the world.

Financial Rewards

Starting a coaching business can be a wonderfully profitable venture, with the potential to earn a good income doing something you love. While it may take time to build your business and establish a steady stream of clients, with hard work and dedication, you can absolutely create a sustainable and profitable coaching practice.

Without question, starting an online coaching business can be a game-changing decision that not only transforms your own career but also allows you to positively impact the lives of others while building a thriving and fulfilling coaching practice that brings you joy, freedom, and financial success.

The first five foundational most-important-can't-be-skipped steps to turn your coaching idea into a business

As already mentioned, turning your coaching idea into a successful business takes time, effort, and planning.

But, it also takes doing the right things in the right order.

Before diving into creating websites and social media content, make sure you have these first five foundational steps in place to get started.

Why? Because if you don't start here, you are going to find it extremely difficult to cut through the noise online and you will be taking up a seat on the struggle bus.

Step 1 | Define your profitable nano-niche

Start by broadly identifying the specific area of coaching that you want to focus on. This could be anything from career coaching to health coaching to leadership coaching. Then narrow your focus to one specific problem you solve in that area. Choose a nano-niche where you have the expertise and a passion for helping others.

Step 2 | Identify your dreamy ideal client

Determine the type of person you would jump-outta-bed-excited-everyday-love-to-work-with. Think of demographic factors such as age or location, psychographic factors like attitudes, habits, beliefs, or interests, and also based on specific challenges or goals your clients may have. Understanding your ideal client will help you tailor your coaching program to their unique needs.

Step 3 | Design your results-getting program

Create a coaching program to help your clients achieve specific results.

Pro Tip: High-ticket clients want specific, high-ticket results.

This involves developing a structured coaching process, creating exercises and activities, or offering specific tools and resources to get those results. This gives you something tangible and marketable to sell. Selling "coaching packages" is a tough sell.

Step 4 | Create your irresistible offer

Develop a compelling offer that speaks directly to your ideal client's needs and desires.

For clarity, your results-getting program is what you do for them once they're your client. Your irresistible offer is how you position that program in a way that conveys the value of makes it easy for your ideal client to say "Yes!" to working with you.

Step 5 | Learn the art of selling

While coaching is about helping others, it's also a business, and sales are the lifeblood of every business. Develop your sales skills to effectively communicate the value of your coaching services to your ideal clients. This involves making offers, learning to have sales conversations that convert, handle objections, and developing a sales strategy.

By taking these five foundational steps, in the right order, you can create a wildly profitable coaching business that is focused, targeted, and designed to help your ideal clients achieve phenomenal results.

Remember, there are no shortcuts to success.

Overcoming common obstacles

As with any new venture, starting an online coaching business can be an exciting journey, but it can also come with its fair share of challenges.

Here are some common obstacles that startup coaches face, along with some tips on how to overcome them:

Self-doubt and fear of failure

Starting a coaching business requires taking risks and putting yourself out there. It's natural to experience some self-doubt, fear of failure, and maybe even imposter-syndrome.

But it's important to remember that you have unique skills and experience to offer.

Tip: The less focused your are on yourself and the more focused you are on who you're trying to help, the easier it's going to be for you to keep moving forward and to keep taking action - the best antidote to fear is to take action - even imperfect action.

Keep your eye on the 'why' ball. - Jay Manning

Also, it's important to remember that failure is a natural part of the learning process. Instead of allowing fear to hold you back, focus on taking action and learning from your mistakes. Seeking feedback and support from a mentor or a coach can also boost your confidence and keep you moving forward.

I never lose; I either win or I learn - Nelson Mandela

Lack of clarity and focus

With so many ideas, avenues, opportunities, strategies and tactics available, staying focused and clear on your goals can be challenging.

Tip: Slow down, to speed up. Take the time to define your niche, ideal client, signature program, and irresistible offer. This clarity will help you stay focused on what you need to do to achieve your goals.

Limited resources

Starting a coaching business can require a significant investment of time, money, and energy. It's important to be realistic about what you can accomplish with your current resources.

Tip: Prioritize your time and invest in the resources that will impact your business the most. Avoid the temptation of sexy strategies and tactics that are too advanced - get the basics working first.

Difficulty finding clients

One of the biggest challenges for new coaches can be finding and attracting clients. Knowing exactly who your ideal client is and developing a strong marketing strategy that speaks to your ideal clients' specific needs and desires is key.

Tip: Start with social networking - not social media marketing. Go to where your ideal clients are and start-conversations. Do some ninja-market research to learn their language and once you've nailed down your offer, make offers. Create a lead magnet to start and grow an email list. Nurture those leads to earn the right to make offers to that list.

Time management

Starting a coaching business can be overwhelming, especially if you're juggling other commitments like a day job or family responsibilities.

Tip: Creating and sticking to a schedule is important. So is having a plan. Set aside specific times for working on your business and stick to the plan!

Spoiler Alert: All that time freedom everyone is trying to sell you, only comes AFTER you've mastered predictable revenue-generation

Starting a coaching business can be a challenging journey, but with the right mindset, strategies, and support you can overcome common obstacles and build a successful and fulfilling coaching practice.

Remember to stay hyper-focused on your goals, stay deeply connected to your why, have a plan, and take consistent action toward your vision.

In Conclusion

Starting a coaching business is an exciting opportunity to turn your passion for helping others into a fulfilling career, and there has never been a better time to do it!

To recap, the five most-important-can't-be-skipped foundational steps to turn your coaching idea into a business include:

  1. Defining your nano-niche

  2. Identify your dreamy ideal client.

  3. Design your results-getting program.

  4. Create an irresistible offer that makes it easy for them to say "Yes!"

  5. Learn the art of selling so that you can turn potential clients into paying clients

Of course, starting any new business can be challenging, and some common obstacles and fears can hold coaches back from pursuing their dreams. But with the right mindset, strategies, a willingness to learn and grow, and support from experienced coaches and business professionals, you can overcome any obstacle and build a successful and fulfilling coaching practice.

Remember, the journey may not always be easy, but the rewards of making a positive impact in people's lives and living your purpose are well worth it.

So what are you waiting for, Coach? Take action today and turn your coaching dream into a thriving online coaching business.

Good luck!

Need Help?

Don't let fear, doubt, or uncertainty hold you back from pursuing your dreams.

If you're a new coach looking to turn your passion for coaching into a thriving business, I'm here to help!

As a business coach, I specialize in and am committed to helping new coaches like you start a client-attracting, revenue-generating online coaching business they love, providing expert guidance and support every step of the way.

Whether you're just starting out or looking to take your coaching business to the next level, I can provide you with the guidance, strategies, and support you need to achieve your goals. Together, we'll work to define your niche, identify your ideal client, design a results-getting coaching program, create your irresistible offer, and learn how to have sales conversations that convert ideal clients into paying clients.

If you're interested in learning more about how I can support you in your coaching journey, I invite you to reach out and book a Clarity+Connection call with me. Let's work together to make your coaching dream a success!

Together, we can make your coaching dream a reality.

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Hi! I'm Jay

Bona Fide Business Nerd

My job is to help new and startup life coaches just like you to not only make an impact in the world, but make money doing it! 

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